Product Lines
MRBEAST Shop
The MrBeast Shop continues to be a powerhouse for branded merchandise, offering apparel like hoodies, t-shirts, and accessories tied to MrBeast’s iconic branding and philanthropy efforts. Historically, this has been a significant revenue driver, with estimates suggesting it generates around $30 million annually based on earlier reports. Recent trends indicate the shop has evolved to focus on limited-edition drops and tie-ins with major events, such as the Beast Games show on Amazon Prime. While no specific 2025 sales figures are public as of today, the merchandise arm remains robust, capitalizing on MrBeast’s growing global fanbase—now exceeding 239 million YouTube subscribers—and his knack for aligning products with viral content. Expect continued success here, likely boosted by new designs or collaborations in 2025.
Shop NowFeastables
Feastables, launched in January 2022, has grown from a chocolate bar startup into a major player in the snack industry. By mid-2023, MrBeast hinted at revenue reaching “a couple of hundred million dollars” annually, following an initial $10 million sales surge. In 2024, Feastables expanded internationally—to Canada, the EU, India, and the Philippines—and revamped its formula and branding, dropping the “MrBeast Bar” name for broader appeal. A partnership with Tony’s Open Chain in September 2024 underscores its push for ethical cocoa sourcing, aligning with MrBeast’s recent focus on reforming the chocolate industry (as seen in his February 22, 2025, X post about tackling unethical practices). Today, Feastables likely continues its upward trajectory, with Walmart distribution and online sales keeping it accessible. Posts on X from February 2025 highlight MrBeast’s hands-on approach, like spending $100K weekly to ensure in-store packaging perfection, signaling sustained investment and growth.
Get SnacksMrBeast Lab
MrBeast Lab, launched in July 2024 with Moose Toys, has quickly carved out a niche in the toy market with its collectible Swarms, Mutators, and vinyl figures tied to MrBeast’s panther logo. While exact revenue figures for 2025 aren’t public yet, its debut saw over 1,000 units sold on Amazon alone by early 2025, hinting at a potential $20–$50 million haul this year, driven by a global fanbase topping 239 million YouTube subscribers. Available in major retailers like Walmart and expanding to Mexico in 2025, the line’s innovative fizzing-reveal toys and limited-edition drops (like 1,000 Hyperchrome Panthers) keep it buzzing. Expect growth to accelerate with planned animated shorts and MrBeast’s relentless marketing, possibly pushing revenue higher as stores multiply internationally.
Learn MoreLunchly
Lunchly, a venture tied to MrBeast, Logan Paul, and KSI, aims to offer convenient, branded meal options. Launched in late 2024 as a competitor to Lunchables, it features pre-packaged meals like pizza and nachos paired with Prime drinks and Feastables bars. Unlike Feastables or MrBeast Burger, Lunchly’s sales data remains scarce as of February 2025, though its debut was heavily promoted across the trio’s platforms. It’s distinct from Prime Hydration, the hugely successful drink line from Paul and KSI, which hit £131.1 million in sales by September 2023. Lunchly’s early reception has been mixed—some fans praise its convenience, while critics on X note quality concerns (e.g., “moldy cheese” reports in late 2024). Today, it’s likely still finding its footing, with potential tied to the founders’ massive reach but no clear indication of its scale yet.
Order NowMrBeast Burger
MrBeast Burger, launched in December 2020, once boasted over 2,000 virtual locations worldwide, leveraging ghost kitchens for delivery-only service. It saw explosive early success—$100 million in revenue in its first year and over 1 million burgers sold in three months. However, by 2023, MrBeast sought to exit the venture, citing quality control issues with third-party kitchens (echoed in his June 2023 X posts). Lawsuits followed: MrBeast sued Virtual Dining Concepts (VDC) in July 2023 to terminate the partnership, alleging poor quality damaged his brand, while VDC countersued for $100 million, claiming breach of contract. As of early 2025, reports (e.g., Restaurant Business Online, January 7, 2025) suggest MrBeast has largely moved on, with no clear resolution to the legal battle or confirmation of the chain’s closure. Today, MrBeast Burger’s operational status is uncertain—some locations may persist under VDC, but MrBeast’s focus has shifted to Feastables and content creation.
Order FoodAbout Our Products
MrBeast’s product empire reflects his ability to monetize his massive audience—347 million subscribers across YouTube channels as of late 2024—while navigating challenges. Feastables stands out as his current passion project, blending profitability with a mission to disrupt the snack market ethically. The Shop remains a steady performer, while MrBeast Burger’s decline highlights the pitfalls of scaling too fast with unreliable partners. Lunchly’s recent entry adds a fresh layer, though its long-term success is unproven. Collectively, these ventures reinforce MrBeast’s brand as a mix of entertainment, commerce, and impact, with 2025 likely bringing further Feastables expansion and merchandise innovation tied to his Beast Games momentum.